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Rodgers Townsend portrays houses as culinary delights in print ads that take a termite’s point of view on behalf of a do-it-yourself pesticide from Spectrum Brands.
“Termites eat houses” blares the headline in three ads that begin running nationally in April. An extended regional run began last week.
“Every ad presents a vivid reminder that your house is on the menu 24 hours a day. No one is immune to that,” said Tom Townsend, chief creative officer at the St.
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