Holland Airs First MyBasics Ads

Holland Advertising’s first campaign for online drugstore MyBasics.com satirizes the sinking feeling that comes from unexpectedly running out of toiletries.
The work’s primary aim is to lure consumers to place their first order for common health and beauty products via the e-commerce firm’s Web site.
In one of three spots, a man wakes up, shuffles to the fridge and pulls out a cream pie. He treks to the bathroom, pauses a moment to inspect his stubble, and shoves the pie in his face.