Hill, Holliday Stresses Sybase's Acquired Strengths

Sybase’s acqui sition of New Era Networks earlier this year is the impetus for a multifaceted ad campaign breaking this month that seeks to redefine the company. The national print, radio and interactive ads, created by Hill, Holliday and SF Interactive, tout Sybase’s new integration capabilities.

Hill, Holliday in San Francisco has worked on Sybase’s $15 million account since 1999, and launched new work for the Emeryville, Calif., company less than a year ago. But the acquisition of New Era Networks—or “Neon” as it is widely known—mandated a change, said Patrick Godfrey, agency group account director.