NEW YORK Ogilvy & Mather has won the estimated $15 million Hellmann's account, sources said. The WPP shop bested incumbent Interpublic Group's Lowe, New York, in the final round of a review.
In 2002, Hellmann's spent more than $15 million, according to TNS Media Intelligence/CMR. In the first four months of 2003, it spent $6 million. The account includes mayonnaise, salad dressing and dipping sauce, of which the latter has been the only item to do any major advertising this year.
Ogilvy, New York, handles a number of other brands such as Suave and Dove soap for Hellmann's parent, Unilever Bestfoods. Agency representatives as well as the client did not return calls.