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NEW YORK Two agencies remain in Heineken’s search for an additional global roster shop, the client confirmed.
Interpublic Group’s McCann Erickson in London and StrawberryFrog in Amsterdam and New York continue to vie for the duties, after the client eliminated Havas’ WCRS in London, according to Heineken representative Nicole McNaughton.
Sources said both shops would meet with the client this week for a third round of presentations. Agency executives declined comment.
The winning agency will join WPP Group’s Bates (which handles Singapore and Asian assignments) and Publicis (which handles work domestically) on the roster.
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