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CHICAGO – Healthcare reviews in Wisconsin and Michigan wrapped up last week, with Aurora Health Care in Milwaukee choosing Sturm Rosenberg King in Chicago, and The University of Michigan’s M-Care managed care organization selecting Solomon Friedman Advertising in Bloomfield Hills, Mich.
Aurora’s review for its estimated $3 million account was its second in less than eight months. The company, which operates 12 hospitals and 125 clinics in eastern Wisconsin, first selected Cramer-Krasselt in Milwaukee in November.
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