Hart-Boillot Adds 3 PR Clients | Adweek Hart-Boillot Adds 3 PR Clients | Adweek
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Hart-Boillot Adds 3 PR Clients

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BOSTON Hart-Boillot has enlisted three new clients: high-tech equipment supplier Vicor, Immaculate Baking Co. and nonprofit Angel Flight Northeast.

The Waltham, Mass., shop will provide public relations support for each of the accounts.

"Vicor works well with our historical expertise in high-tech PR," said Nick Boillot, H-B's president and co-founder. "Immaculate Baking is a great entrance into the specialty-foods market."

Vicor contracted H-B as its lead PR agency for North America. The Andover, Mass.-based company markets modular power components and systems used primarily by original equipment manufacturers in the communications, data processing, industrial controls, test equipment, medical and defense electronic sectors. H-B will work on media relations for the client.

Immaculate Baking has tapped H-B to help it gain national attention for its impending construction of the world's largest cookie, which will be bigger than a basketball court. The company sells its products through a variety of specialty-food retailers such as Dean & Deluca, Williams Sonoma and Whole Foods.

For Angel Flight Northeast, which is based at the Lawrence Municipal Airport, H-R will develop an overall communications strategy and perform PR chores on a pro bono basis. AFN provides patients and their families with free air transportation.