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NEW YORK The Scotts Company has launched a national campaign for its Ortho brand that introduces actor John Schneider as its first spokesperson and promotes three weed- and pest-control products.
“We went into it not convinced that we wanted or needed a celebrity. The question was who will be the best spokesperson,” said Mike Rogers, president and creative director at Wolf Group in New York, the agency that created the campaign.
Scotts chose Schneider, best known for his role as Beau Duke on the Dukes of Hazzard, after considering a list of 300 celebrity as well as unknown candidates.
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