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CHICAGO Winn-Dixie has enlisted WPP Group’s VML to help it develop a strategic marketing platform following the supermarket chain’s split with Cramer-Krasselt, a client representative said.
In addition to Kansas City, Mo.-based VML, the Jacksonville, Fla.-based supermarket chain also continues to work with Zubi Advertising in Coral Gables, Fla., on Hispanic advertising, the rep said.
Cramer-Krasselt won the chain’s business in May 2001 following a yearlong review. The shop handled the account out of its Orlando, Fla.,
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