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Grey to 'Reinvent' Itself

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Creative Recruiter, Account Heads Are a Start
NEW YORK--In a bid to sharpen the quality of its creative and account teams, Grey Advertising has named an in-house creative headhunter and two high-level account executives.
"We're determined to enter 2000 with a reinvented agency that's much more creatively focused and competitive," said Robert Berenson, president of Grey USA.
Anne Thomas, formerly a senior recruiter with Jerry Fields, becomes vice president, creative recruiter, reporting to Belinda Pruyne, director of creative management.
Grey has a reputation as a staid packaged goods, beauty care and toy agency. "We need to ratchet up creative among existing clients as well as open up areas of expertise," said Steve Novick, chief creative officer worldwide. "There are some risks [to hiring creatives without specific new accounts] but we're in for the long haul."
Thomas' hire follows the appointment of Gerry Schweitzer as Grey's first account planning director [Adweek, Oct. 12].
The agency also named Debbie Yount executive vice president, account management, overseeing integrated marketing for Sprint. Yount is charged with developing the telco's multimedia strategy. She was previously a managing partner at Bozell Technology Group and has worked with Toshiba Computers and Western Digital, among other clients.
Ben Arno was named senior vice president on the Joseph E. Seagram & Sons, Panasonic, Matsushita and Dow Corning accounts. Arno was at Ogilvy & Mather for 20 years, rising to worldwide management supervisor and working mainly on the American Express account.