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Ogilvy’s Schweitzer Tapped To Start New Unit
NEW YORK–After years of doing business without an account planning function, Grey Advertising has decided to incorporate the discipline, hiring Gerry Schweitzer as senior vice president, director of account planning.
“Over the last three years or so, it’s become obvious to us that planning has really grown up,” said Bob Berenson, president of Grey in New York.
Schweitzer, 46, will create a separate unit that will work closely with Barbara Feigin’s strategic services department, the traditional research arm of the agency.
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