Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Goodby, Silverstein & Partners’ “Abbreviated” radio ad for eBay won the $100,000 grand prize at the Radio-Mercury Awards today.
In the radio spot by the San Francisco shop, people talk in a short, clipped manner, as though they were using abbreviations from a classified ad.
Goodby lost the eBay account in March to BBDO in New York.
Nine spots won the $5,000 general prize. Crispin Porter + Bogusky in Miami won two, one for “Kills More,” for the American Legacy Foundation, an account it shares with Arnold in Boston, and another for “Practice,” for Molson.
Brogan
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in