Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Goodby, Silverstein & Partners’ first work for AT&T Wireless since winning its estimated $120 million corporate image account in July focuses on people using its services and simplifies the company’s well-known “Reach out and touch someone” tagline to “Reach out.”
Three television spots, each in 30- and 60-second versions and breaking on Sunday, show people connecting by using cell phones. One ad shows a man on a business trip, beset by mundane problems such as being unable to unlock his hotel room door and having his flight home delayed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in