NEW YORK Tribal DDB said Adam Good would lead its news business initiatives in Asia.
Good, 36, is currently managing director of Tribal DDB Australia. In his new role, he will serve as new business development director for Asia Pacific and managing director of Tribal DDB Greater China. He begins his new role Feb. 1.
Good will report to Matt Freeman, Tribal DDB's worldwide CEO.
As head of Tribal DDB Greater China, Good will be based in Hong Kong and be responsible for operations there, in Shanghai and in Taiwan. Tribal clients in in Asia include Johnson & Johnson, McDonald's and Microsoft.
Good joined DDB in 1999, and set up Tribal DDB Sydney a year later. Prior to joining the agency, he worked at Microsoft Network Australia in producer roles. Good previously worked in the entertainment business in Australia.