Go Fish! Design Makes Its Move | Adweek Go Fish! Design Makes Its Move | Adweek
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Go Fish! Design Makes Its Move

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Go Fish! Design is riding a wave of recent client additions and soon-to-break national advertising campaigns.

"In this economy a lot of the market is fragmented," said Christine Linnehan, who founded Boston's Go Fish! eight years ago. "Everything is about price," an arena in which her 10-person shop increasingly finds itself able to compete.

In fact, despite the sagging economy, Go Fish! has been attracting a fair share of high-profile clients and fledgling companies looking to polish their images.

Case in point: Go Fish! recently completed a print and Internet recruitment campaign for General Motors. The automobile company is seeking to attract graduates from the nation's top 10 business schools.

The Go Fish! effort was themed, "The world is watching you." Copy contends that GM is turning itself "into a dot.com start-up ... This revolution needs leaders, heroes, gadflies, wise-guys, sages and productive pains in the butt ... You can't remake the auto industry every day. That day is here. We're talking about a moment in history."

Go Fish! has also completed a soon-to-break print and Web campaign for software-maker SavaJe Technologies in Chelmsford, Mass. "We wanted to have a professional design appearance to our Web site," said Nancy Currier, marcom manager at SavaJe.

"They came up with ideas for our brochures and took that to our Web site … [which] has a very fresh and unique [look]," said Currier.

Other projects include Web sites for SensAble Technologies, Woburn, Mass., a company that created a 3-D computer-modeling program, and Firefly Outfitters, a downtown Boston flyfishing shop.

Linnehan began her career in Au Bon Pain's in-house art department in 1991. As a graduate student and graphic-design freelancer, she had so many assignments she decided to drop out of Boston University and launch her own business.

"Back in 1994, everyone used their last names," she said, explaining her company's unusual moniker. "I wanted a more collaborative environment."

Housed in the Design Center in the South Boston neighborhood, the shop has created marketing materials and signage for the Design Center itself, home to numerous creative and communication-oriented businesses. "Their strength lies in their creativity and their understanding of the needs of the customers," said Duncan Gilkey, president of the Design Center.