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GMC and Chevrolet are going into the new model year with extensions of ongoing campaigns.
Two new 30-second TV spots for GMC from Lowe New York break this week. Also new are seven 15-second spots created as part of a sponsorship deal with PBS’ This Old House. GMC will be featured on a new spinoff, Ask This Old House, which premieres in October. The deal includes product placement, print, space on the show’s Web site and inclusion in special promotional efforts.
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