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GlobalHue, which in-cludes Montemayor y Asociados, is being retained as the Chrysler Group’s agency for diversity advertising, the client said Friday.
The San Antonio shop and its GlobalHue partner, Don Coleman Advertising of Southfield, Mich., presented a level of work to the client that surpassed previous efforts, sources said.
Montemayor declined comment.
A Chrysler representative said at the beginning of the four-month review that the account was valued at $40-$60 million. Client executives have indicated that figure could rise.
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