GlobalHue chief creative officer Kevyn Lewis has been given the additional title of president, making him second in command at the multicultural shop.
The position, which reports directly to GlobalHue CEO Don Coleman, is a new one.
Lewis played a key role in helping the Southfield, Mich.-based agency retain its Chrysler business, and has also been integral on the shop's Verizon Wireless and Kmart accounts, said Coleman. Lewis' work for these clients contributed to his promotion, Coleman added.
As president, Lewis will con tinue to work out of Southfield and manage GlobalHue's more than 60 creative staffers. His new duties will include overseeing the agency's events and promotions and account planning disciplines. He also will serve as chairman of the shop's new-business team.
In the new post, Lewis is expected to serve as a bridge between the business and creative sides of the agency, Coleman said.
Lewis and Coleman met in the late '80s at Burrell Communications in Chicago, where Lewis worked for more than seven years before joining Don Coleman Advertising in 1990.
The two have different but complementary management styles, Lewis noted. "This isn't one of those 'clone' kind of things," he said. "I'm only eight years younger—but I am of a different generation. And where Don has grown to be a statesman and very suave in his management style, I'm still at that point where I'm trying to bust eggs. So I think it helps to bring a spark back."
GlobalHue was formed earlier this year by the merger of Don Coleman Advertising, an African American shop, and Montemayor y Asociados, a San Antonio Hispanic agency.
The shop subsequently acquired Innovasia in Los Angeles, which focuses on the Asian American market, and formed an alliance with Bragman and Associates, also Los Angeles, which specializes in the gay, lesbian, bisexual and transsexual markets. The package helped GlobalHue win Chrys ler's multicultural ad account, expected to reach $150 million in the next year.
Before Coleman's agency, Lewis worked at African American shops in Chicago for more than 10 years.
GlobalHue's clients also include American Airlines, Miller Brewing Co. and the U.S. Navy.