ATLANTA--A marketing, research and public relations partnership led by Baltimore's GKV Communications has triumphed in the review for Maryland's estimated
$10 million Tobacco Use Prevention and Cessation account, agency sources said. The client also confirmed the win.
The Baltimore shop, supported by subcontractors Porter Novelli, Logicon/Row and the 21st Century Group, bested cross-town teams led by Eisner Communications, Carton Donofrio, The Campbell Group, Trahan, Burden & Charles. The Dan Rosenthal Group in Bethesda, Md., and Arnold in McLean, Va., also pitched in the finals.
The account, administered by the Maryland Department of Health and Mental Hygiene, is scheduled to expand from approximately $10 million in 2002, to $14 million over the following three years.
Print, outdoor, radio and television advertising will drive the campaign.