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Advertisers lament the difficulty in reaching young folks via TV. And yet, the medium continues to exert a strong influence on significant numbers of teens and young adults. A Los Angeles Times/Bloomberg survey, excerpted in the chart below, gives an indication of this. Girls are more TV-impressionable than boys when it comes to the products they use. In the 12-14 age bracket, 26 percent of girls and 17 percent of boys said TV influences them in this respect.
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