Georgia's Gotta Brand New Bag

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How do you follow Ray Charles?
That was the challenge facing Austin Kelley Advertising in its ongoing television campaign for the Georgia Lottery.
Answer: Bring in James Brown.
Then shoot three 30-second spots featuring the “Godfather of Soul” as the “Think Really Big” fantasy of two starstruck suburbanites who have won a jackpot.
“Instead of a typical use of lottery money,” said Jim Spruell, the Atlanta agency’s executive creative director, “these two bring in James Brown to give voice lessons.”
The couple, played with over-the-top goofiness by local actors Wendy Melkonian and John Newburg, employ Brown to help them greet party guests.




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