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DALLAS SWG&M Advertising has picked up creative ad duties for Fuddruckers, the shop said.
The independent agency, which is based in El Paso, Texas, won the account of the Austin, Texas-based hamburger chain in a review that included finalist RuffCoffinBreedlove, also of Austin, according to client director of marketing Scott McCullough. Maloney Strategic Communications in Dallas previously handled the account but was not invited to defend.
“Maloney did a nice job for us, but we are growing and we were looking for someone who had national brand experience,” McCullough said.
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