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NEW YORK Cliff Freeman and Partners this week launches its first work for Pabst Brewing Co.’s Old Style beer via a nostalgic print and outdoor campaign targeting Chicago Cubs fans with the tagline, “Now that’s Old Style.”
Ads show images of Chicago’s Wrigley Field, tinted to resemble baseball cards of the 1950s. Copy urges fans to skip work to go to day games, which typically begin at 1:20 p.m. “Ditching work for the bleachers? Now that’s Old Style,” reads one execution.
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