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Cliff Freeman and Partners’ latest droll installment in the “Do something different” campaign for Cherry Coke celebrates the beverage’s fans as people who engage in zany yet productive behavior.
“Research showed we could connect [more strongly] with teens if we portrayed the kids working toward a goal,” said Tim Halloran, brand manager for Cherry Coke at Atlanta-based Coca-Cola. “We’ve evolved from showing people doing something different just for the sake of being different.”
The campaign consists of three TV commercials which break in spot markets nationwide.
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