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NEW YORK Fox Filmed Entertainment has narrowed its $1.1 billion global media review to three contenders, sources said.
They are: the incumbent, WPP Group’s MindShare; Publicis Groupe’s Zenith Optimedia; and Aegis Group’s media arm, where its Vizeum network has taken the lead on the pitch (sibling Carat already has film producer New Line as a client).
About $750 million of Fox’s overall annual ad outlay is spent in U.S. media.
Interpublic Group’s media operation was invited to pitch, but declined, citing Initiative’s recent win of the $200 million Lion’s Gate account, sources said.
It
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