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NEW YORK 20th Century Fox is looking to tap into the growing MySpace community to publicize its upcoming comedy, Date Movie.
The studio is running a “Pimp My Profile” campaign on MySpace that offers to have the film’s star, Tony Cox, alter a user’s MySpace page. After adding their MySpace profile name, Cox offers to spruce it up with photos of Date Movie‘s stars and wallpaper.
The promotion was created by New York-based independent shop Deep Focus.
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