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NEW YORK News Corp.’s Fox Interactive Media said it has bought Strategic Data Corp., an ad technology firm, in the hopes it will bump up the value of the massive amount of ads served on MySpace.
SDC, based in Santa Monica, Calif., and founded in 2000, provides an ad-serving technology that uses yield optimization to make sure a publisher gets maximum value out of each ad it serves. FIM plans to use the technology with its properties that include MySpace, IGN, AskMen.com
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