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DETROIT — A new spot from J. Walter Thompson for Ford Motor Co.’s Ford division features the opening riffs of the Rolling Stones song “Start Me Up.”
The 30-second spot shows the division’s entire vehicle lineup. It will debut Jan. 1 shortly after midnight on NBC’s “The Tonight Show With Jay Leno” and other New Year’s Eve programming.
The song “really gets your blood pumping,” said Steve Lyons, Ford division president, in a statement. “We picked it to send the message that Ford’s back–with a vengeance.”
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