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Ford Motor later this month will kick off a print, radio and Internet campaign for its Ford Quality Certified Pre-owned program.
The print effort, from J. Walter Thompson, Detroit, will start in late April publications. Photos of pre-owned Ford vehicles are featured with pithy statements written in block letters across the windshields. One says, “The difference between new or used? Pre-Set radio stations.” A message on the window of a pre-owned Mustang reads, “More like Pre-Worshipped.”
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