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21 TV Spots, Plus Print Work, Backed by 11 Percent Dollar Increase
DETROIT–Ford Motor Co. said it is increasing ad spending for its Ford division by 11 percent for the 1998 model year, which begins this month, with dollar increases in all media.
That would mean measured-media spending of about $550 million, based on Competitive Media Reporting data.
The spending boost comes as Ford launches a new campaign consisting of 21 TV spots in primetime broadcast and cable network slots this week, after previewing a few ads regionally during National Football League broadcasts on Sept.
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