Football Is 'Different Down Here'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A ball boy uses a down marker to free a football from under an alligator’s mouth as three New Orleans Saints players look on in a new TV spot aimed at showing NFL games in the Big Easy are as unique as the city itself.

The 30-second ad for the Saints is one of four created by Peter A. Mayer Advertising for what sources estimate to be a$1.5 million campaign.

The spots began airing in New Orleans earlier this month.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in