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DALLAS Fallon New York has nabbed the $5-7 million advertising account of Dave & Buster’s, a national chain of eatery and entertainment complexes.
Sources said the client was won over by the Publicis Groupe shop following chemistry meetings and chose to select the agency at that point, rather than proceeding with presentations that would have included finalists Austin Kelley in Atlanta, an Interpublic Group shop, and Maxxcom’s Crispin Porter + Bogusky in Venice, Calif., and Miami.
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