Almost as interesting as what people are saying and doing online is who is saying and doing it. According to NetValue, a Paris, France-based research company that measures Internet protocol data (hint: "http" is the protocol used in measuring Web behavior; e-mail uses a different protocol), these people may not be who you always assumed they were. For example, the biggest group of games-users on the Net is NOT boys, age 15-24. It is homemakers, who make up almost 27 percent of the most active game users. What? You thought vaccuming the den was sport enough? Other findings show that the news protocol has the highest concentration of men, at a little over 78 percent, and that 15-24 year olds represent close to 39 percent of the most active Instant Messaging users.
GAMES AND NEWS TO CHASE THE BLUES?:
-- 25-34 year olds are using the news protocol more than twice as much as they are using the Internet in general. They also account for a little over 40 percent of the most active Net game users.
WHITE, COLLAR, BLUE COLLAR
-- Professionals account for more than 50 percent of all active news users, but manual workers are the most active chat users, comprising a little over 22 percent of the most active Web talkers.
IF YOU'RE GONNA TALK, THEN REALLY TALK:
-- 95 percent of all chat data distributed on the Web comes from the 20 percent most active chat users.
*Most Active Users: Represents the 20 percent of each protocol's users that is responsible for transmitting the most data across it.