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In Filias Advertising’s first broadcast work for St. Mary’s Bank, humor and the line “Beyond checking. Beyond comparison” are used to introduce the client’s “Beyond Free” checking account.
In one execution shot from the perspective of an ATM, a woman begins a conversation with the machine by saying, “Hi. I just wanted to say ‘I love you.’ You’re great. With my Beyond Free account I get free checking, free ATMs and interest, even with my balance … I said to myself, ‘It’s got to be a gimmick.’
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