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Taco Bell Corp. is “evaluating” its field marketing agencies as part of a national assessment of its needs, according to Michael Markowitz, a consultant to the Irvine, Calif.-based fast-food giant.
Bozell Worldwide handles field marketing for Taco Bell in about 60-65 percent of the nation’s major markets. The shop’s Costa Mesa, Calif., office also handles the client’s national media buying. TBWA Chiat/Day in Venice, Calif., handles field marketing in several Midwest markets, while Landor & Partners in Clearwater, Fla.,
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