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NEW YORK Will Ferrell, in character as race car driver Ricky Bobby, will star in a new round of commercials starting this Saturday for Sprint Nextel, tying in with the upcoming Nascar-themed movie Talladega Nights: The Ballad of Ricky Bobby.
Ferrell’s Bobby character will star in TV spots created by TBWA\Chiat\Day, New York, promoting exclusive mobile content from the movie.
Much of the content in the spots is improvised. In one scene, Bobby is talking to his friend Michael, a live chicken standing on the roof of his car.
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