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NEW YORK Freddy, SoBe’s quirky and enthusiastic spokesperson, makes the jump from radio spots to outdoor and a Web site in the latest campaign for the PepsiCo brand by Fallon.
Six outdoor boards feature colorful paintings that seem to have been drawn by a childlike hand. One shows a motorcyclist flying over a large crab and a picture of SoBe’s Courage drink. Another for SoBe Green Tea shows a man meditating on a cloud and two birds carrying a banner saying, “He likes it!”
All executions by the New York shop carry the URL for a Web site, picturesbyfreddy.com,
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