BOSTON PR industry veteran Lucy Siegel has established a new public relations agency, Bridge Worldwide.
Prior to starting the New York shop, Siegel was executive vice president at Publicis Groupe's Publicis Dialog, where she worked for seven years. Earlier in her career, she operated her own firm, Siegel Associates International, which was subsequently sold to LobsenzStevens. Publicis eventually acquired LobsenzStevens, a New York-based PR practice.
Siegel opens the firm with several undisclosed clients and three staffers. She said that Bridge Worldwide would focus on corporate clients.
"I come to my new business not only with big agency know-how and experience but also small agency ownership credentials and expertise," Siegel said.