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DALLAS LatinWorks has been tapped to launch the ESPN Deportes network, sources said.
ESPN Deportes will launch as a 24-hour Spanish-language channel beginning in January. The Walt Disney Co. formed ESPN Deportes in April 2001 as a 52-week block of exclusive Spanish-language, Sunday-night sports programming.
The independent Austin, Texas, agency picked up the business following a review with undisclosed agencies, according to sources.
LatinWorks declined comment. The client did not return calls for comment. Billings were undisclosed.
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