Engines Hit the Road for Pennzoil

NEW YORK Engines race, but not in the usual way, in a new television campaign from Pennzoil.

The effort, the first from Omnicom’s TBWA\Chiat\Day in Playa del Rey, Calif., builds on the Shell brand’s positioning. While sibling Quaker State is aimed at gearheads, Pennzoil is targeted at more typical drivers.

The spot opens with a cat on a car hood casually licking its paw. Suddenly the hood bursts open, the cat goes flying, the car’s engine leaps from under the hood and takes off down the street, sans sheet metal.