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BOSTON Edelman advertising unit Blue Worldwide has formed a strategic alliance with GOP political ad firm Stevens Reed Curcio & Potholm.
Blue formed the relationship in order to pursue public affairs and referendum advertising assignments, according to Robert McKernan, Blue’s president in Washington, D.C.
“[We will] be blending their expertise in political campaign work with our public affairs and consumer advertising expertise,” said McKernan, who noted the two shops might occasionally work together on new business pitches.
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