Sara Lee is close to completing a roster-shop shootout for its Champion Products and Just My Size brands.
At least six shops were contacted, including Euro RSCG Tatham Partners and Leo Burnett, Chicago; Grey and Kraftworks, New York; and Publicis in Mid America and Temerlin McClain, Dallas, sources said.
Meetings revolved around credentials, and a cut was pending at press time.
The Winston-Salem, N.C., brands are conducting separate reviews, sources said. It is unclear whether one shop will be picked for both.
While Champion and Just My Size spent $3 million and $7 million last year, respectively, according to CMR, spend ing is expected to increase as Sara Lee focuses more on the brands, sources said.
Temerlin is the incumbent on Just My Size. Champion was handled by Mullen in Winston-Salem, N.C., where officials said the account has been inactive.
Sara Lee Branded Apparel representative Peggy Carter confirmed the company is talking to shops, but denied formal reviews are under way.
"We are always looking at various ideas to support our brand portfolio, so we are frequently talking to talent sources to know what might or might not work," she said. "Both of those brands are doing that. That doesn't mean those circumstances might not change."