Dunkin' Donuts, Budget in Cross-Promotion | Adweek Dunkin' Donuts, Budget in Cross-Promotion | Adweek
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Dunkin' Donuts, Budget in Cross-Promotion

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CHICAGO Budget Rent a Car will reward its customers by giving away two pounds of Dunkin' Donuts coffee after they've rented twice between Aug. 15 and Dec. 15.

Customers register for the promotion on www.budget.com, get their RapidRez account, which automatically applies personal data, preferences and discounts to their transactions without the paperwork-and enroll in Fastbreak, which keeps consumers' signature on file so they can skip lines.

Dunkin' Donuts coffee will be mailed automatically to customers after two rentals.

"We're always looking for new ways to thank customers for their business," said Scott Deaver, evp of marketing for the Cendant Car Rental Group, which also includes Avis. "This is a great way to do so because there's no limit—the more they rent, the more free coffee they earn."

Dunkin' Donuts is located in Canton, Mass.