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As Client Opts for a Direct Tack, Agency Makes It ‘Simply Easier’
CHICAGO–After deciding late last year that direct response would be the focus of its marketing efforts, Stamps.com in January named DraftWorldwide its agency of record.
In true dot.com fashion, the Santa Monica, Calif.-based Internet postage provider then wanted a direct response TV spot ready to air in about a month.
“It all had to do with the intensity of the marketplace,” said Karen Groene, senior account supervisor at the Chicago agency.
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