Don't Trust Anyone Over 30 To Be Partying Every Night

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

You already knew that nightlife is a young person’s game. You might not have known quite how young. A study by the University of Michigan’s Institute for Social Research (ISR) documents how quickly young adults run out of nightlife steam. As you can see from the chart, 19-20-year-olds are over three times as likely as 31-32-year-olds to be out on the town three or more nights per week. There’s an even wider gap in the number who go to parties at least once a week: at age 19-20, 29 percent of men and 25 percent of women do so; just 3 percent of men and 2 percent of women sustain that pace at age 31-32.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in