DMB&B To Launch Cadillac SUV

General Motors’ Cadillac division has selected D’Arcy Masius Benton & Bowles’ Los Angeles office to launch its new luxury sport utility vehicle this fall, said Steve Rosenblum, Cadillac’s advertising director.
“[The launch] is entirely out of Los Angeles, which we think is going to bring some different insight,” he said. “They’ve brought a lot to the party in the last year, and I think they have a lot to offer.”
DMB&B’s Troy, Mich., office remains the agency of record for the Cadillac account and will continue to handle the division’s other vehicle lines, Rosenblum said.