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Eisner Communications has been awarded the Washington, D.C., Convention and Tourism Corp.’s marketing business.
The Baltimore agency topped nine contenders in a review, including crosstown rival GKV Advertising and Earle Palmer Brown of Bethesda, Md., to win the estimated $2 million account.
“The District wanted to mount a major effort to set itself apart as a world-class city,” said agency CEO Steve Eisner. “That’s only deepened since September 11.”
The first elements of a regional print, television and radio effort will begin appearing later this month under the working title, “The city of inspiration,” Eisner said.
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