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LOS ANGELES Independent 72andSunny has won domestic strategic and creative duties for Discovery Channel.
A rebranding and relaunch effort is expected in October, according to Dan Bragg, client vp and creative director.
Discovery spent $65 million in domestic measured media last year, excluding ads broadcast on its own network, per TNS Media Intelligence.
“We started off with detailed research to hone in better with our marketing efforts,” said Bragg. “72andSunny had the unique voice that was at the heart of what we had to look for.”
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