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NEW YORK DiMassimo is handling a 20-week creative project for Barclays Capital, the investment banking division of international financial services group Barclays Bank.
The campaign broke in The Wall Street Journal‘s Weekend Edition last month and will run through Jan 22.
The effort represents the client’s first national work and will showcase at least nine of Barclays’ services, including emerging markets and commercial mortgage bank securities, said Peter Truell, director of corporate communications for Barclays Investments, Americas.
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