NEW YORK The bubbles are back in Diet Coke's latest 30-second television commercial by Interpublic Group's Foote Cone & Belding.
In the spot by the New York shop, a man takes a sip of Diet Coke and dances around his loft apartment to the infectious tune of "I Like the Way," performed by The Body Rockers, while bubbles follow him. "It's a Diet Coke thing" remains the tagline.
The ad echoes previous Diet Coke TV work, featuring Adrien Brody and Kate Beckinsdale being surrounded by bubbles.
The spot, directed by Francis Lawrence of DNA, breaks today.
FCB creative personnel who worked on the project included Gary Resch, creative director and copywriter, Mark Warfield, senior art director, and Scott Cirlin, art director.